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Investing for freelancers: what types of investment can I buy?

You’ve done the steps, you think you’re ready to go, so what types of investments are out there for the DIY investor?

I’ve spent the past few posts untangling the basics of investing for freelancers and self-employed creatives, I’ve already discussed what investment is and why you should bother and how to get ready to invest. This time, let’s look at some different types of investments.

There’s an overwhelming variety of things you can buy that are branded investments, either by others or ourselves. However, people are often overly optimistic when it comes to defining what is an investment.

As a working musician, for instance, you might tell yourself that the vintage amplifier you found on eBay is ‘an investment’, when in reality it’s mostly an electrocution risk.

If you have to spend more money on something than it generates, then it’s a liability – not an asset.

You’ll probably have to get the power adapted for the UK, get it repaired every other gig and pay a painful amount to insure it. This is all fine, if you love it and it helps you creatively, but it doesn’t make it an investment.

In fact, if you have to spend more money on something than it generates, then it’s actually a liability – not an asset. Getting your financial life in good shape depends on decreasing your liabilities and increasing your assets (things that put money into your pocket).

Disclaimer: This article is for financial information and education purposes only. It is not financial advice. Investing carries risks. The value of your investments and can go down as well as up and you may not get back the original amount invested. Always do your own research and seek independent advice where required. Read the full disclaimer here.

A class system

So what are some examples of more useful assets?

Assets are varied and numerous, so it can be helpful to think about broader groups or types of assets. Because money-people like to be fancy, and elitist, these groups of asset types are usually referred to as ‘asset classes’.

Three of the main types (or classes) of assets that might fit the definition above are stocks/shares, bonds and property. Let’s look at each of those in more detail…

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1. Stocks and shares

When you purchase a share, you’re actually purchasing a tiny slice of a company. In return for your investment, you gain the right to a share of that firm’s current or future profits (the dividend).

As the fortunes of different companies, sectors and entire markets rise and fall, so does the value of their shares.

When you purchase a share, you’re buying a tiny slice of a company.

This is because investors are anticipating better or worse dividend returns as a result of these changes and therefore considering it to be more or less desirable to hold related stocks.

This process is not always rational, of course. All sorts of things create and influence these changes in share prices, which makes them very volatile in the short-term.

The upside: if you invest directly, you get to pick exactly where your money goes and which firms you invest in. Stocks can usually be sold quickly.

The downside: very few individuals are able to accurately predict these changes and consistently make good stock picks.

via GIPHY

Mutual funds

A common way to invest in the stock market is through mutual funds. These collect the money of many investors together and use it to buy shares in many companies.

Small investors can then purchase shares in the funds and the fund manager runs the investments, deciding what, when and how much to buy and sell of the investments in the fund’s portfolio.

People describe this type of fund management as ‘active’, because a human being (the fund manager) is actively picking the stocks and deciding .

The upside:

  • Benefit from the fund manager’s expertise.
  • You can invest in many companies at once, diversifying your investment.
  • Huge variety of mutual funds available.

The downside:

  • Over time, many active fund managers do not outperform the market (i.e. do better than the average performance of the market as a whole).
  • Higher fees to cover the administrative costs and (typically large) salaries and bonuses of the fund managers.
Index funds

Another option is to invest in index funds. Like mutual funds these simultaneously invest many investors money in a collection of stocks, but this time they reflect a defined market or ‘index’ (for instance, the US S&P500 – the 500 biggest firms in the US). You invest in the fund and every pound is split proportionately across all the firms in the fund.

There are index funds tracking all sorts of indices, from the FTSE100 (UK’s biggest firms) to globally diversified ESG (Ethical Social Governance) focussed funds, which aim to only invest in companies that fit a certain ethical criteria.

The upside:

  • Diversifies your investment (reducing the risks of investing as returns are not dependent on the fortunes of just a few firms).
  • Enables small investors to quickly purchase the shares of many firms at once.
  • Lower fees as the funds do not require active management.
  • Over time, the market can often outperform many actively managed funds.

The downside:

  • You have less influence over the companies you invest in.
  • Your money may be invested in firms that are not aligned with your values.

Financial markets as whole typically tend to rise in value over the longterm and the longer you invest for, the more likely it is that this will be the case. Another compelling reason to start investing earlier rather than later.

Overall, stocks and shares (AKA equities) are considered higher risk than the likes of bonds, but have the benefit of offering much higher potential returns over the longterm.

via GIPHY

2. Bonds

Want to lend money to a company or government?

Bonds are essentially certificates of debt issued by companies or governments. If you buy a newly issued bond you are lending your money to that institution, usually in return for a certain amount of interest and the promise that the debt will be repaid by a certain date.

Many investors switch to less risky options, like bonds in their later years

They typically offer more predictable and reliable returns than stocks. However, the interest rates (and therefore returns) are low compared with the potential rewards from stock investing.

Many investors like to take on a more risk-heavy approach when they’re young and have more time to recover potential losses, but will switch to less risky options, like bonds in later years, as they near retirement or want more stability.

The upside:

  • Lower risk – typically more predictable and reliable returns.
  • A useful asset class for those nearing retirement age.
  • Can be used to balance risk (e.g. creating a mixed portfolio of stocks and bonds).

The downside:

  • Low returns make it extremely difficult for most to reach their financial goals purely with bonds.

via GIPHY

3. Property

While our own houses might not be assets day-to-day, There are lots of ways to invest in property. Figuring out the right strategy for your circumstances is key.

You can purchase a run-down flat, fix it up and try to sell it at a profit straight away (‘a flip’). You can buy houses or flats and rent them out to tenants, focussing on rental income. Or you could invest in a creating a holiday let and focus on short-term, seasonal rentals.

There are lots of ways to invest in property. Figuring out the right strategy for your circumstances is key.

Alternatively, one option for those without a large cash deposit or the inclination to run their own property empire is to invest indirectly via a Real Estate Investment Trust (REIT), which acts a bit like a mutual fund – pooling money from many investors into a managed fund that purchases property.

The upside:

  • Property prices tend to rise over time.
  • Variety of strategies for different needs (e.g. investing for regular income or intensive renovations for fast returns)
  • Can create a source of regular income.
  • Property prices have increased rapidly in recent decades.
  • Different strategies to suit different investors.

The downside:

  • Often requires a large amount of money for a deposit.
  • Your money is tied-up in the investment for a long time.
  • Selling property can be a laborious process.
  • Reliant on finding the right tenants.
  • You have to spend time researching and managing the properties (or pay someone else to do it).

There is a bit of a long-running mania around property in the UK, so be careful not to get caught up in the rhetoric and, as ever in investing, always do your own research.

brown and white medium-coated dog
Photo by Michelle Tresemer on Unsplash

Don’t panic! The perfect investment does not exist

With all of these asset classes, you invest in the hope that they will produce income and/or rise in value before you wish to sell them. However, no investment is perfect. As you can see, each of these types of investment or asset classes carries its own risks.

Knowing that the perfect investment does not exist is a liberating thought. We simply cannot get everything right every time.

Reading all of this for the first time, it can feel like a lot to consume and be tempting to put the whole thing off and avoid it all together.

However, knowing that the perfect investment does not exist is also quite a liberating thought. We simply cannot get everything right every time.

Instead, we need to think about what we’re comfortable with: in terms of the amounts we invest, our knowledge of the investments we’re buying and the risks associated with the assets we buy.

In the posts that follow, then, I’m going to look at some of the ways to manage risk when investing, untangle some of the main investment wrappers (ISAs and pensions) and discuss how to actually go about purchasing investments (this is coming last for a reason!)

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Investing for freelancers and creative workers: getting ready to invest

Getting ready to invest? There are some things you should ask yourself

In my first piece about investing for freelancers, I tried to usefully define the process of investing, but how do we go about getting ready to invest? What do we need to do first?

This time I’m going to dive into some of the questions we need to ask ourselves before we can start.

It can be tempting to skip having these conversations with yourself and leap straight into buying investments, but here’s my hot-take on that: don’t.

We need to learn to walk before we can run. And before we can walk we need to check we’ve tied our shoe laces.

There are plenty of stumbling blocks in both creative work and in investing, so this piece is about trying to make sure we don’t trip ourselves up on the way.

Disclaimer: This article is for financial information and education purposes only. It is not financial advice. Investing carries risks. The value of your investments and can go down as well as up and you may not get back the original amount invested. Always do your own research and seek independent advice where required. Read the full disclaimer here.

Hurdles - investing for freelancers
Photo by Austrian National Library on Unsplash

The two hurdles faced by freelance investors

The great irony of the creative/freelance lifestyle is that despite our deep and (mostly) abiding love of the work, we are in reality, forced to spend more time thinking about financial admin than a typical 9-5 employee. Investing is no exception.

In more traditional roles, employees might benefit from being automatically enrolled in a pension, have the chance to take part in share-purchase schemes and other opportunities. They’ll likely have an HR department to talk them through their options and maybe even perks like life insurance or discounted financial advice.

“Saving is the most effective tool we have for smoothing out that feast and famine cycle and yet it’s often the last thing we’ll actually try”

Sadly, this does not come boxed and ready for freelancers, once we fill in the self-assessment forms. We therefore face a double challenge:

1) We need to learn how to compensate for this lack of a ready-made financial infrastructure by building our own

2) The feast and famine cycle of freelance creative work, as ever, makes it harder for us to predict cashflow and commit to investing

You know the pattern: if you’re in a ‘feast’ stage and loads of work is pouring in, you’re too busy keeping on top of work to spend time sorting pensions or other investments.

However, if you wait for a time when work does go quiet (the ‘famine’ stage), you feel you don’t have the spare cash required to invest, or if you do, that you’re not willing to lock it up for a long period.

Are you ready to invest?

Getting ready to invest? Be the dog, clear the log
Photo by Matt Walsh on Unsplash

So how do we get ourselves in a position to clear these hurdles?

Before we can invest, we need to know that we’ve got ourselves covered elsewhere. This means being in a position where, despite our wobbly income, we know we spending less than we earn (on average) and that we have some cash set aside for emergencies.

“If you don’t have the security of an emergency fund, you could be forced to sell an investment at the worst time”

Regular saving is the most effective tool we have for smoothing out that feast and famine cycle and yet it’s often the last thing we’ll actually try (or it was in my case).

Once you establish that habit, though, you can really create some breathing room for yourself, financially. You’ll also find it will then roll nicely into an investment process, too – as the money you are in the habit of funnelling towards paying off debt or building an emergency fund can then be redirected to your investments.

For most of us, we need to be able to answer ‘yes’ to the following questions:

  1. Am I tracking my earning and spending?
  2. Am I spending less than I earn (on average)?
  3. Have I paid off expensive debt?
  4. Have I got an emergency fund?

If you want some ideas on how to do any of those things, check out How to sort your personal finances in 5 stupidly simple steps.

Building this foundation before we invest is super important. Try and invest before you can say yes to all of the above and you tend to get caught out.

For instance, investing for a return of 7% a year (a fairly typical projection of stock market performance) makes little financial sense if we’re still stacking up debt on a 17.9% APR credit card.

An unexpected owl.

Expecting the unexpected

Likewise, if you don’t have the security of an emergency fund, you could be forced to sell an investment to cover an unforeseen expense. The paradox being that there’s always an unforeseen expense.

If this happens at a point when your investment has dipped then would have to sell at the worst time and may get back less than you put in.

This is important stuff for anyone to understand before they invest, but it’s essential for creative workers to grasp this. The tenuous nature of our work and income already leaves us more exposed to these risks than Mr Monthly-Salary, so we must ensure we have our own backs.

These steps are not new. Follow them and you’ll create a solid foundation for investing – and find life is a lot less stressful as a result.

Why are you investing?

Before you pull the trigger on any investment, you need to know why you are investing and what you actually want to do with the money.

“What do you actually need to do what you want to do? How much is enough?”

Of course, one of the most appealing things about money is that it’s pretty flexible – indeed downright immoral – when it comes to what it can be spent on. However, different investment tools and approaches suit different goals.

For instance, the freelancer investing to provide for their retirement will require a different plan to the freelancer investing to boost their income.

They might pick different kinds of investments (shares or property), different ‘wrappers’ (pensions, ISAs etc. – more on this to come) and have different ideas about the risks they are happy to take along the way.

Turn goals into numbers

Knowing why you are investing will help you understand how much you need and when you will need it. The advantage of being in a creative career is that we’re rarely just blindly chasing a paycheque, so take some time to think about the numbers behind your goals. What do you actually need to do what you want to do? How much is enough?

Come to understand this and it will help you to determine your approach to investing, understand when you have met your goals and give you the motivation to stay the course when there are bumps in the road.

Next time, I’m going to take a look at what investments we can buy, how we can buy them and some of the techniques and ideas that can help us to manage the risks of investing.

Creative Money Guides are ‘How-to’s and explainers relating to specific aspects of money management for those working in the creative industries.

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Investing for freelancers: what is it and why bother?

A jargon free guide to investing for freelancers and self-employed creative workers

You’re given three wishes. What’s the first thing your inner wise-ass asks for? That’s right: more wishes. When it comes to finances there is an option that comes pretty close to this scenario – it’s called investing…

I’ve said it before and I’ll say it again: no one gets into creative work for the money. There are benefits in creative work that far outweigh the relative dent in your paycheque. It’s an exchange the majority of us are happy to make. But with less cash available to us across our careers, we need to be smarter with what we have. This is where investing can help us.

Disclaimer: This article is for financial information and education purposes only. It is not financial advice. Investing carries risks. The value of your investments and can go down as well as up and you may not get back the original amount invested. Always do your own research and seek independent advice where required. Read the full disclaimer here.

What is investing?

The term ‘investing’ conjures up all sorts of negative connotations of city boys, YouTube shysters and sheep-stealing aristocrats. But let’s try to ignore those preconceptions for the moment, because investing is far too powerful a tool to leave in the hands of such characters.

Instead, let’s go back to the wish analogy. If our money is like wishes, then once we’ve covered our basic needs and a few things that make a genuine, lasting difference to our happiness, what’s the smartest way to use what’s left?

“Investing is about short-term sacrifice for longterm gain – this is something we are good at in the creative industries.”

Probably using it to buy things that produce more income. This is the process of investing and those ‘things’ are called assets. They come in many forms – for instance, stocks, bonds or rental property – but you can think of them as things that ultimately put money into your pocket.

Let’s borrow from another fairy story – the golden goose. That sparkly water fowl is an asset. To raise a golden goose you would need to buy the goose, invest in some feed, maybe build a pond and some form of shelter, but the golden egg it popped out every day would make it worth the initial sacrifice.

Investing for freelancers
Photo by Sharon McCutcheon on Unsplash

Don’t dismiss investing as a boring thing for boring people

Think of it this way: buying assets is how you make money work for you, instead of the other way around – and that is a considerably more exciting concept.

Each good asset you buy will generate a little bit more income. If you’re on a low or variable income from your work, investing could one day make a real difference to your cashflow.

“Keep it simple, invest in things you understand and make it a habit that you keep over the longterm”

As you acquire assets, you can choose to spend that increased income, or reinvest it to buy more assets.

The latter habit is how the “rich get richer”, why “money goes to money” and why the pandemic – with its stock market crash (resulting in cheaper assets) and subsequent recovery – has created more billionaires than ever before.

Contrary to popular belief, though, you don’t have to be wealthy to invest. Anyone who can create a bit of disposable income can choose to funnel some into investments.

Keep it up and, eventually, you may be in a situation where you have built up enough income-generating assets to make a huge difference: to your lifestyle, your travel plans or even backing creative ventures of your own.

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Thinking longterm is something creative workers know how to do

To invest, you need to make a choice to put that money into something for the longterm (in the stock market, this is usually 10 years+) instead of spending it.

Investing then is all about short-term sacrifice for longterm gain and, for all the crappy stereotypes about creative people and money, this is something we are good at in the creative industries.

“Many in creative roles have better things to do than watch the markets all day and cursing that Tesla dipped while they were in the loo.”

Any actor who spent years waiting tables so they could make auditions knows about investment. Anyone who did the internship and landed freelance work; who spent time at the funding workshops and received an Arts Council grant; who saved their gig money and bought recording gear… I’ll stop listing cliches now, but hopefully you get the picture.

We might feel repelled by some of the imagery around investment, but most creative types have already adopted this core concept.

Why you need to figure out investing now, not someday

Here’s a well-known example (I’m not the first to use this)…

man and woman sitting on brown sand during daytime
Photo by Brooke Cagle on Unsplash

Two 20 year-old twins – Early Ellie and Late Larry – start jobs with identical incomes.

Early Ellie decides to immediately invest £100 a month. She pays in for 10 years, until she’s 30, and then stops – making a total contribution of £12,000. She then leaves it invested until she is 60.

Late Larry waits until he is 30 to start investing, but then diligently pays in £100 a month until he is 60. A total contribution of £36,000.

Both get the same annual return of 7% on their money and opt to reinvest any returns it generates across that time.

Question: Who do you think ends up with more by the time they’re 60? Ellie who invested £12,000 or Larry who invested £36,000?